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The management of stakeholder involvement within innovation projects is a task of growing importance. The purpose of this paper is to present a method for the first challenge in stakeholder management: the identification of those stakeholders to be involved in innovation projects.

Analysis of stakeholder literature leads to the conclusion that stakeholder identification is considered a problem of classification. Although the availability of a classification model is necessary, it is argued that for a classification model to be of use in identifying stakeholders, such a model needs to be supplemented with an identification procedure for identifying real world parties. Furthermore, a classification model should fit the context the stakeholders are identified for, in this case for innovation projects. These insights have led to the development of a classification model fitting the innovation context, and to the embedding of this model, along with a matching identification procedure, in an identification method.

A partial and integral evaluation of the method on four cases showed its efficacy in the managerial practice of identifying stakeholders within innovation projects.

The method as proposed in the paper can be used for identifying stakeholders in innovation projects. The method can be considered a first step in managing stakeholder involvement.

The purpose of this paper is to present a 2 × 2-perspective of management–stakeholder cooperation in organizational issues. The model encompasses the perspectives of both management and stakeholder and bridges the two dominant views in stakeholder thinking, namely, the transactional and the relational view.

From a state-of-the-art elaboration of the stakeholder literature, this paper combines two separate perspectives on management–stakeholder cooperation.

The bilateral perspective stresses that the ease of this collaboration not only depends on the willingness of management to pursue cooperation, but also on that of the stakeholder. The double-motive perspective signifies that both parties can be dominantly motivated by either individual, issue-based reasons (transactional motives) or by the desire to establish lasting relationships (relational motives).

This paper presents a more elaborate picture of management–stakeholder cooperation by combining the transactional concept of stakeholder salience with the concepts “stakeholder reputation” and “management reputation” associated with the relational dimension.

This paper aims to measure new product success within a Dutch mailing company and to hypothesize that there exists no definition of new product success which is generally applicable, or valid in all circumstances. It seeks to opine that the best that can be achieved is a “local” definition: a definition valid only in a specific local context. In this article, a method is described on how to develop such a local measure.

To prevent this framing bias, a multidimensional scaling approach is used, in which data collection and analysis have relevant new product success features as output instead of input.

The method was applied to a Dutch mailing company, and it was found that in this case only two dimensions of new product success were prevalent. These were ROI and customer acceptance. From this, it was inferred that local valid measures in this particular situation were only a subset of all measures of new product success mentioned in the literature. Originality/value – In summary, the method used could shed light on the difficulties that sometimes do arise when different parties are working together. As a consequence, not only researchers but also practitioners should become aware of the indefiniteness of the concept of new product success.

The goal of this research is to fill the gap in lead users' research under children. An effort is made to analyze the characteristics of lead users in social networks of children. Furthermore, their role in the adoption and diffusion of innovations is examined.

An experiment is conducted at primary schools in The Netherlands, with children aged between 8 and 12 years. An innovation is introduced in a social network (school class). Lead users are identified and their adoptive behavior is examined.

The following characteristics of lead users are identified in this study. Lead users have an efficient place within a social network, which allows them to receive diverse and non‐redundant information. They have a higher familiarity with the product category, and they are perceived as experts by their peers. Finally, lead users are more likely to be boys than girls. This study discovers as well that there is a significant positive relationship between lead userness and the current use of the innovation and the intention to use it in the future.

This research is only performed in one kind of product category in one particular market. Additional research should strengthen the findings of this research and explore the possibilities to generalize these findings. Further research should focus more on exploring additional characteristics of lead users, which will enhance the identification of lead users in networks of children. From a marketing point‐of‐view it would be interesting to investigate the influence of media on lead users and a lead users' ability to influence the diffusion of an innovation.

This paper is unique together with the paper of Kunst and Kratzer, because it investigates the lead user method in networks of children. It makes a first effort to determine the characteristics of lead users in networks of children. This is vital because it enhances the identification of lead users, consequently organizations can involve them in the development process of innovations.